Way Point evaluates your brand’s strength in the market—from visibility and recall to emotional connection and perceived value. We provide data-backed metrics on brand equity, awareness, valuation, and positioning effectiveness.

Our research maps everyday behaviors and consumption patterns to reveal opportunities for personalization, product optimization, and targeted marketing.

We analyze every touchpoint in the customer journey, enabling businesses to build seamless, satisfying, and loyalty-driven experiences. Our metrics include:

• Customer Satisfaction Score (CSAT)
• Net Promoter Score (NPS)
• Customer Effort Score (CES)

Understand in-store and online buying behavior, including footfall analysis, conversion triggers, dwell time, and consumer profiling—driving both layout optimization and sales strategies.

Track retail KPIs such as sales per square foot, average transaction value, and customer retention to assess individual stores or nationwide chains.

Measure the real impact of your promotions, in-store campaigns, and merchandising strategies through sales data analytics and ROI assessments.

Identify and profile your customers based on demographics, psychographics, and behavioral data to develop personalized marketing and product strategies.

We uncover relationship drivers, touchpoint influence, and conversion blockers to help you:

• Strengthen customer engagement
• Reduce churn

Build predictive conversion frameworks

From ideation to decline, we assess every phase of a product’s journey—offering insights on demand forecasting, PoC testing, pricing strategies, channel partnerships, and geo-targeting.

Through in-home visits, peer parties, or virtual observations, we study consumers in real-life environments—capturing emotional triggers, cultural influences, and real usage patterns.

Understand customer satisfaction drivers through Kano models, and identify root causes of issues with Pareto principles—helping you improve product-market alignment.

We conduct electoral opinion research and public sentiment analysis to support campaign strategies, policy development, and media reporting.

Our mystery shopping programs simulate real customer journeys across retail stores, branches, QSRs, or service centers. Trained evaluators mimic your ideal customer profile to assess:

• Staff behavior and service quality
• Visual merchandising
• Pricing consistency
• Overall brand experience

Real-time digital reporting ensures transparency, credibility, and actionable results.

Long-term growth begins with loyal customers. At Way Point, we help businesses transform satisfied customers into vocal brand advocates through:

• Satisfaction benchmarking
• Loyalty program assessment
• Churn prediction modeling
• Referral behavior studies

We continuously track how your brand is perceived in the market—analyzing campaign performance, competitor shifts, and emerging trends to:

• Optimize resource allocation
• Identify new customer segments
• Build long-term market share

Before you launch, know if you should. We help validate your product concept through:

• Demand simulation & pricing sensitivity
• Barrier-to-entry analysis
• Ideal go-to-market timing
• Feedback-based refinement

Our robust consumer panels, digital surveys, and hybrid methodologies ensure that your launch is not only well-informed but also future-ready.