At Way Point Knowledge Solutions, we help businesses uncover what truly drives consumer decisions—across segments, platforms, and markets. From usage patterns to emotional motivators, our comprehensive consumer research solutions translate voice-of-customer into actionable intelligence that enhances brand value, boosts customer satisfaction, and informs long-term strategy.
Whether you're launching a new product, repositioning a brand, or optimizing a retail experience, our insights give you the edge to connect meaningfully with your audience.
Understand how and why consumers use your product, what they believe about your brand, and where improvement is needed.
Measure and manage your brand’s real-world presence, value, and perception.
Analyze recurring consumer behaviors that influence purchase and usage—ideal for FMCG, health, and lifestyle categories.
Map the complete journey—from discovery to loyalty—and understand emotional and functional experience at each stage.
Gauge how well your product or service meets expectations and measure satisfaction over time.
Classify your customers into Promoters, Passives, and Detractors to assess loyalty and word-of-mouth potential.
Determine how easy it is for customers to interact, resolve issues, or complete a transaction—critical for service-heavy industries.
Track how consumers interact in-store and online—from browsing to conversion.
Measure retail KPIs such as footfalls, average revenue per transaction, sales per square foot, and basket size.
Assess the impact of pricing, promotions, and display strategies on final purchase behavior and ROI.
Segment your audience by income, geography, behavior, preferences, or psychographics for more targeted outreach.
Observe consumer behavior in their natural setting—on-site, at home, or virtually—to capture emotional, cultural, and contextual drivers of purchase.
Methods include:
Develop go-to-market strategies aligned with each phase of the product lifecycle—from concept to maturity.
Validate product ideas before full-scale investment.
Prioritize product features based on basic needs, performance needs, and delight factors for innovation strategy.
Identify the 20% of issues or behaviors that drive 80% of outcomes—ideal for operational improvements and churn reduction.
Capture large-scale sentiment on issues like elections, social causes, or brand positioning for media and public campaigns.
Simulate real-world customer experiences across touchpoints using our trained evaluators who match your target profile.
We help you turn customers into brand advocates by measuring emotional loyalty, repeat engagement, and key drivers of satisfaction.
Our team blends psychology, data science, and strategy
Online, offline, in-home, in-store, mobile—wherever your consumer is
Real-world strategy, not just research reports
From one-time projects to long-term tracking programs
We don’t force fit—we custom-build for your objectives
At Way Point Knowledge Solutions, we help you move beyond assumptions to insights—so your brand can meet your customers where it matters most.
Let’s make your next decision the smartest one yet—with research that reveals, not just reports.
From CSAT and NPS to customer journey mapping, we help you track what matters and turn insights into loyalty.
