At Way Point Knowledge Solutions, we help businesses transform customer touchpoints into opportunities for connection, satisfaction, and competitive advantage. In an experience-led marketplace, your ability to understand, measure, and enhance customer journeys defines your long-term success.
Our comprehensive CX Research, Analytics, and Advisory Services empower you to listen deeply, act meaningfully, and deliver consistent value to every customer—across digital, physical, and service touchpoints.
We go beyond generic surveys—our VoC and CSAT programs are built to uncover real, actionable insights across the customer lifecycle.
Tailored to your brand, audience, and objectives—our surveys surface detailed satisfaction levels using Likert scales, NPS, CES, and open-ended responses.
We map satisfaction across post-purchase, service, and usage phases—identifying exact touchpoints where experience enhancements are needed.
Using AI-powered tools, we analyze patterns, pain points, and emotional drivers that influence loyalty and churn.
We track NPS, CSAT, CES, and compare your CX performance against industry benchmarks—helping you stay ahead of market expectations.
Our CX analytics solutions offer a 360° view of the customer journey—revealing the insights you need to optimize engagement, satisfaction, and retention.
Visualize the full lifecycle from awareness to advocacy. Identify moments of delight and friction to redesign journeys that convert.
Analyze user journeys across platforms—web, mobile, in-app—to discover behavior trends and personalization opportunities.
Use machine learning to forecast churn, identify retention triggers, and proactively improve lifecycle engagement.
Unify feedback from social media, CRM, email, surveys, and support to create consistent experiences across digital and offline channels.
Monitor key experience metrics with live dashboards tailored for marketing, product, and customer service teams.
Our CX advisory team works closely with your leadership to align organizational strategy with customer needs—designing high-performing, loyalty-driven experiences.
Identify gaps in service, experience, or communication—and develop strategic roadmaps for each touchpoint.
Ideate, prototype, and test new CX initiatives—from digital interfaces to service delivery—to increase customer engagement.
Establish and monitor experience KPIs. Align departments around CSAT, CES, NPS, and other loyalty drivers.
Create seamless transitions between online and offline channels to support a unified brand experience.
Train and align internal teams around customer-first values, tools, and feedback systems—because CX starts from within.
We combine deep customer research with practical business strategy to deliver measurable results.
With coverage across 90+ countries and Tier 1–3 Indian cities, we bring cultural precision to your CX initiatives.
AI-powered analytics and live dashboards keep your teams proactive, not reactive.
Proven success across retail, healthcare, SaaS, financial services, education, and FMCG.
Enabled a major retail brand to increase retention by 20% and boost sales by 15% through a new omnichannel journey strategy.
Mapped the end-to-end patient journey for a global provider, reducing churn by 25% and improving satisfaction scores significantly.
Designed a personalized onboarding strategy for a SaaS firm, reducing churn and increasing Net Promoter Score (NPS) by 18%.
At Way Point, we don’t just measure experience—we transform it into business growth.
Partner with us to design journeys your customers will remember, return for, and recommend.
From CSAT and NPS to customer journey mapping, we help you track what matters and turn insights into loyalty.
