Consumer Research

• Behavioral Analysis: Track buying habits, brand sentiment, and triggers behind decisions
• U&A Studies: Discover how and why products are used
• Preference Mapping: Understand what features or campaigns consumers prioritize

Market Research

• Market Sizing & Forecasting: Evaluate potential and demand
• Competitive Benchmarking: Identify strategic gaps and market whitespace
• Concept Testing: Test product or campaign ideas pre-launch

 Product Testing

• In-Home Usage Tests (IHUT), virtual concept tests, and live feedback loops to optimize usability, packaging, and desirability

Ad & Communication Testing

• Evaluate visual appeal, message clarity, emotional impact, and brand recall across digital or traditional media

Customer Satisfaction Research

• NPS (Net Promoter Score): Customer loyalty measurement
• CSAT (Customer Satisfaction Score): Service satisfaction and brand perception

CES (Customer Effort Score): Interaction ease and support evaluation

AI-Powered Data Analytics: Uncover hidden patterns and predict trends

Dynamic Survey Logic: Question branching, text piping, skip logic, and personalization

Multimedia Capabilities: Embed video, images, and voice for immersive responses

Multilingual & Vernacular Surveys: Engage diverse demographics with local nuance

Secure, Real-Time Collection: Via web and mobile apps, ensuring integrity and speed

Requirement Gathering
Define research objectives, respondent criteria, and data expectations

Survey & Study Design
Create dynamic, engaging questionnaires using best-in-class tools

Real-Time Data Collection
Leverage our respondent panel and secure platforms for rapid capture

AI-Powered Analysis
Use machine learning models for sentiment, segmentation, and forecasting

Actionable Deliverables
Receive dynamic dashboards, PPT-ready reports, and strategic recommendations

Verified Respondent Panels
Real-time demographic checks using GPS, device ID, and behavioral validation

Custom, Adaptive Tools
Surveys designed with multimedia, logic-based routing, and regional language options

Comprehensive Insight Delivery
Visualized through dashboards, custom reports, or presentation-ready formats

Speed & Scalability
From flash polls to in-depth studies, we adapt to your timeline and scope

End-to-End Support
From strategy to final reports, we manage the entire research lifecycle

Objective: Validate appeal of a new product's packaging targeting millennial consumers
Method: Online surveys + focus groups using interactive image questions
Outcome: Optimized design led to a 20% increase in product trial during the first market

At Way Point Knowledge Solutions, online research isn’t just digital—it’s dynamic, predictive, and purpose-driven.
Let us help you turn consumer voices into strategic victories.