Automotive & mobility

Understand every turn in the ownership journey.

Follow the journey from vehicle consideration to ownership, with perspectives from buyers, mobility users, dealers and industry specialists.

Research applications

Questions that move
your sector forward.

People worth hearing

Buyers and owners
Mobility users
Dealers and specialists

Explore the consideration set

Understand the needs, information sources and trade-offs behind vehicle and mobility choices. Compare what people expect with the experience they seek.

Listen across the ecosystem

Connect buyers, owners, dealers and industry specialists to explore the market from different perspectives. Recruitment is shaped around the relevant ownership or professional experience.

Look at life after purchase

Explore servicing, support and everyday usage. Identify where ownership experiences influence satisfaction and future choice.

Planning your study

Context changes
the research design.

These considerations help turn a broad topic into a brief that reaches the right people and produces relevant evidence.

Specify the ownership stage

Prospective buyers, recent owners and experienced users answer different questions. Define the vehicle or mobility category, decision role and relevant purchase or service period in the brief.

Include the supporting ecosystem

Dealerships, financing, charging access and after-sales service can shape adoption. Agree which of these touchpoints belong in the study and where specialist interviews can add context.

What the work can deliver

Evidence with
a practical purpose.

The right outputs depend on the decisions your team needs to make. These are representative possibilities; we agree formats, sample and research coverage before the study begins.

Relevant approaches

Consumer research · Experience research · Expert access

01Purchase and ownership journey
02Buyer priorities and trade-offs
03Dealer and specialist perspectives
04Experience improvement opportunities

Build the right study

Services relevant to this sector.

Consumer and category research

Understand consideration, preferences and adoption barriers.

Ownership journey research

Connect purchase, usage and after-sales experiences.

Planning across Indian markets or looking for international expert perspectives? Share the locations, languages and profiles so we can assess access and feasibility.