The reading room / Research guides

Better questions.
Thoughtful starting points.

Practical guidance for commissioning and planning research. Explore how to write a brief, choose research methods and plan across Indian markets.

Start here / Research planning

A better brief. A better starting point.

Five conversations to have before you commission your next research project.

For teams turning a business question into a research brief.

Methods, explained

How qualitative and quantitative approaches can work together around a business decision.

For teams choosing between depth, measurement or a combination.

Across India

What to consider when taking a research brief across Indian markets, languages and communities.

For teams taking a study across markets and languages.